Saturday, October 21, 2017
Mysteries of Online Reviews
We have been finding that while online reviews are beneficial, as business owners we have to PAY sites to host our reviews (yelp, houzz, etc.). This poses its own set of challenges, and sometimes we wonder how important online reviews are to our customers.
Research shows that 80-90% of consumers rely on online reviews before making a purchase decision. And this percentage keeps increasing!
To keep up with current trends, we want reviews about our company to be accessible and prevalent on the internet so you can find the answers you desire when choosing a company for your kitchen remodel. Many consider social media and online review sites such as Yelp, Google Maps, and Houzz.com to be the new “word-of-mouth” in today's digital era. Conventional word-of-mouth marketing, such as recommendations from friends and family, has long been considered the most effective form of marketing, particularly for local small businesses like Kitchen Concepts! But are online reviews reducing the strength of word-of-mouth marketing? We want to hear from you – how important is word-of-mouth to you? How does word-of-mouth compare to online reviews? Which do you trust more? How do you shop for a kitchen remodeler?
Let us know in the comments below!!